Star Appliance Center, Inc. (hereafter “SM Appliance Center”) complies with the standards and requirements set forth by the Data Privacy Act (DPA) of 2012, its Implementing Rules and Regulations, and other data privacy guidelines issued by the National Privacy Commission (NPC) or other relevant government agencies.

 

At SM Appliance Center, we value your personal information and data privacy rights.

 

This Privacy Notice describes how we handle your personal information when you use this website and or when you avail of our services (“Services”) in any of our stores. Among others, these Services may include the following:

• Customer service and marketing activities;

• In-store transactions;

• E-commerce transactions;

• Order delivery services;

• Raffle, contests and similar activities;

• Product warranty processing;

• Management of requests for product servicing and facilitation of repair services; and

• Promotional activities for events

 

This also outlines the purposes for which we use your personal information and the measures we implement to protect the privacy and security of your information.

References in this Privacy Notice to “we”, “us” or “our” are references to SM Appliance Center.

 

 

This Privacy Notice DOES NOT cover the processing for:

• Recruitment and employment purposes. Such is covered by the corresponding Privacy Notice in the applicable Careers Websites (e.g. LinkedIn, JobStreet, SM Retail Careers website) and in the respective employment contracts with our employees.

• Sourcing and accreditation of vendors. Such is covered by the relevant data privacy provisions in their respective contracts with us and by a separate Privacy Notice made accessible to them.

 

A. When you avail of our Services, we may collect or receive all or some of the following categories of personal information:

 

• Identifiers. Personal identifiers and profile data, such as full name, email address, home or delivery address, signature and SM Advantage Card No. or SMAC Prestige Card No.

• Contact Data. Contact data may include mobile number or telephone number.

 

B. When you enter our premises, we may collect the following categories of personal information:

 

• CCTV Footage. Videos and snapshots of your likeness may be captured inside our premises.

 

C. When you use our website or mobile application, we may collect the following categories of personal information:

 

• Technical Data. Technical data such as cookies, web beacons and other similar technologies for storing information may be used to collect your Internet Protocol (IP) address, computer / mobile device operating system information, type of web browser used, Unique Device Identifier (UDID) or mobile equipment identifier (MEID) and browsing behavior.

 

D. When you create an account with our website or mobile application, we may collect additional categories of personal information such as:

 

• User Profile Data. User profile data may include nominated username and password.

 

E. When you pay via credit card, debit card, or e-wallet, you will be redirected to a separate website controlled by a Payment Gateway Provider. Such provider will collect your personal and financial data to process your payment according to its own terms and conditions and privacy policy. Once payment is processed, the Payment Gateway Provider will share to us:

 

• Payment Data. Payment data such as the name of issuing bank, name of cardholder, first six digits and last four digits of the credit or debit card used or masked card information, e-wallet account number and the amount involved. These details are used for payment verification and payment-related concerns such as requests for refunds or similar complaints.

 

F. When you subscribe to our newsletter, we may collect the following personal information:

 

• Email Address. Subscription to our newsletter entails the submission of your email address.

 

G. When you win in any of our raffles, contests or promotions, we may collect additional categories of sensitive personal information such as:

 

• Proof of Identity. Proof of identity may include any government-issued identification with face photo and Tax Identification Number (TIN).

 

H. When applicable, our website or mobile application may give you the option to create a profile using your log-in credentials from third-party applications or accounts such as but not limited to Google, Facebook and Apple ID. In such cases, the owners of these third-party applications may share with us your personal data such as your name and email address. The sharing and processing of these personal data shall be subject to the Terms of Use and Privacy Policy of the respective applications.

 

 

We will use your information only for the following legitimate purposes (“Purposes”):

 

• Providing you with products, services, promos, or activities that you have availed;

• Processing your reservations, orders, payments and completing your transactions with us;

• Contacting you in relation to your inquiries, requests or complaints;

• Maintaining your accounts when you register in or use our website and other digital platforms;

• Verifying your identity when you access your account;

• Notifying you in case you win in any raffle, contest or promotion in which you participate, publishing relevant announcements and processing any tax-related or similar compliance requirements;

• Facilitating warranty claims and providing you with customer support related to warranty issues;

• Managing product servicing and facilitating repair services with authorized service centers upon your request;

 

• Performing data analytics and profiling for statistical, marketing, analytical, and research purposes;

• Conducting business analyses to improve our goods and/or services;

• Sending out market surveys, campaigns, promotions, and other marketing activities;

• Communicating relevant products and services and advisories to you;

 

• Complying with the requirements of the law and legal proceedings;

• Preventing, detecting, and investigating a crime;

• Pursuing or defending our legal claim;

 

• Ensuring the security of our premises and the safety of our personnel and visitors; and

• Carrying out other legitimate business purposes.

 

 

SM Appliance Center ensures that your personal information shall be shared only in a manner that respects your privacy and in compliance with the requirements of the DPA. In certain circumstances, we may share your personal information to the following:

 

 

We may share your personal information (i.e., identifiers, contact data, and technical data) to our parent company, affiliates and our authorized personnel in relation to the Purposes declared in this Privacy Notice.

 

 

Our service group may access and/or use your personal information (i.e., identifiers, contact data, and technical data). These may include our marketing partners, consultants, technology partners, service providers, hosting providers, third-party logistics providers, courier service providers, administrators of point earning/redemption programs, product manufacturers, authorized service centers and those that help us with our business activities. Through the execution of data privacy agreements or similar contracts, we require our service group to keep your personal information secure and we prohibit them from using or sharing your personal information for any purpose other than the Purposes declared in this Privacy Notice.

 

 

We may also share your personal data (i.e., identifiers, contact data, and technical data) in compliance with applicable laws or when required by a competent court, relevant government office or agency pursuant to DPA legislation and other applicable rules and regulations pertaining to data privacy.

 

 

We may process your personal information based on one or more of the following legal grounds:

 

• Consent: We may process your personal information and/or sensitive personal information based on your explicit consent. This means that you have provided clear and voluntary permission for us to use your data for specific purposes, which you can withdraw at any time. Please note, however, that should you opt to withdraw, modify or limit the scope of consent provided, we may not be able to provide you with the services which you require. By continuously availing of our services or, by your continued use of our website and mobile application, you reaffirm the consent you have provided and authorize us to process your personal data pursuant to this Policy.

 

• Contractual Obligation: If you have entered into an agreement with us, we may process your personal information to fulfill our obligations under that contract. This includes providing the services or products you've requested and managing the associated transactions.

 

• Legal or Regulatory Obligation: In certain situations, we may need to process your personal information and/or sensitive personal information to comply with legal or regulatory requirements, such as tax regulations, or to respond to lawful requests from government authorities.

 

• Legitimate Interests: We may process your personal information when it's necessary for our legitimate interests, provided those interests are not overridden by your rights and interests. This could include improving our services, conducting marketing activities, or ensuring the security of our systems.

 

 

We will keep the personal information we collect about you for as long as necessary to carry out the Purposes set forth in this Privacy Notice or in accordance with prescribed retention periods under relevant regulations (e.g. BIR). We may also retain your personal data in order to enforce our legal rights or whenever it is required under the DPA or upon lawful order of a competent court or relevant government agency.

How Do We Dispose Your Personal Information?

Electronic files shall be erased, while physical records shall be shredded for disposal. When appropriate, anonymization techniques may be performed to permanently remove identifiable information from our records. In all cases, we will make sure that the personal information is destroyed in a way that prevents unauthorized people from accessing, processing, or retrieving it.

 

 

Risk is the chance that a harmful incident may happen. In the context of personal data, risk refers to the chance that someone might collect, use, disclose, or access your personal data in an unauthorized manner or in a way that may cause you harm. In order to ensure that the risks to your personal information are minimized, we employ various measures to safeguard your personal information. However, this does not guarantee protection against all threats such as when systems are exposed to targeted cyberattacks, malware, ransomware, and computer viruses or when manual records are accessed without authority. In case a security incident occurs, we’re prepared to respond and manage such incidents in line with our policies and in accordance with regulations.

 

 

Your personal data are stored in a secure facility in the Philippines or in other countries where we or our Business Partners have facilities. When we transfer your personal information to other countries, we comply with the requirements of DPA Legislation or relevant regulation for such transfer and take steps to ensure that your personal information is protected and processed in accordance with this Privacy Notice.

 

 

We implement industry-standard security measures to protect the confidentiality, integrity, and availability of the personal data that we process. These security measures include the following:

 

• Appointing a Data Protection Officer;

• Conducting data privacy training and periodic refresher sessions across the organization;

• Instituting policies and procedures to safeguard personal data against any unauthorized or malicious access, alteration and disclosure;

 

• Storing physical records of personal data in a locked and secure place accessible only to authorized personnel;

• Securely destroying records or files of personal data when such is no longer needed for any legal or business purpose;

 

• Implementing role-based access on our systems to ensure that only authorized personnel are granted access on a need-to-know basis;

• Performing periodic reviews of access rights;

• Deploying firewall equipment and similar network devices to protect our systems and network;

• Storing your electronic data in a secure IT infrastructure and utilizing up-to-date technology products to prevent unauthorized computer access

• Regularly running vulnerability scans on our systems and websites and performing other maintenance activities to ensure that your personal information is secure; and

• Ensuring sensitive personal information are transmitted through secure channels and implementing encryption methods, whenever suitable.

 

 

 

Our website collects device cookies to enable you to browse our website and to enable us to address your concerns and inquiry better. Cookies are small text files that are stored on your device when you visit our websites or use our apps. We utilize various cookies as described below.

 

• Necessary cookies: These cookies are essential for the website to function properly. They allow you to browse our website and use its features, such as logging in and adding items to your shopping cart. Without these cookies, our site will not work the way it should.

 

• Analytics cookies: These cookies collect information about how you use our website, such as the pages you visit and the links you click. This information is used to improve our website and to make it more user-friendly.

 

• Functional cookies: These cookies remember your preferences, such as your language and font size. This allows us to provide you with a more personalized experience.

 

• Performance cookies: These cookies collect information about how our website is performing, such as how many visitors we have and which pages are the most popular. This information is used to improve the performance of our website.

 

• Advertisement cookies: These cookies are used to deliver advertising content that is relevant to you. The purpose is to provide you with customized ads based on your interest, search and browsing behavior.

 

• Third-Party Cookies: Third-party cookies, such as those from Google Analytics and Facebook Pixel, are also utilized for measurement, analytics, and ad personalization purposes. These cookies help us gain insights into user behavior and enhance our services. For more details, please refer to the respective third-party websites.

 

 

 

You may withdraw your consent by choosing the opt-out function in our cookie setting. However, by opting out of these third-party cookies, your browsing experience may be affected. You may also later opt-out from said third-party cookies after giving your consent by clearing your cookies and other site data in your browser settings.

 

 

 

SM Appliance Center shall not knowingly collect the personal data of a person below 18 years old without any legal basis or consent of the minor’s parent/s or legal guardian. Should it come to our attention that the personal data of minors was provided without a legal basis or consent of the minor’s parent/s or legal guardian, such personal data shall be destroyed or deleted in a secure manner.

 

Minors are advised not to provide any personal data, such as their name, age, gender, email address, contact information, among others, and should consult their parent(s) or guardian(s).

 

 

 

You are responsible for ensuring that the personal data you provide is accurate and up-to-date and that you are of legal age when you submit any data to us.

 

We encourage you to use the latest version of web browsers for your own safety and security. Updated web browsers are normally equipped with security features that provide anti-phishing protection, improved parental controls, and tools to prevent malware and other privacy threats. We will not be liable for any damage, loss, injury, or claim that may result when you fail to comply with these obligations.

 

Please set and maintain your communication preferences so that we send communications to you in accordance with your preferences. You are not licensed or otherwise allowed to add other users to our mailing list (email or physical mail) without their express consent. You should not send any messages which contain spam, spyware or virus via the Website. If you would like to report any suspicious messages, please contact us at our email address below.

 

As provided under the DPA, you have the following data privacy rights:

 

• Right to be informed. You have the right to be informed of the collection and processing of your personal data, the purpose for which they will be processed, among others. Thus, you are required to read this privacy notice before giving your consent to the collection and processing of your personal data.

 

• Right to object. You have the right to object to the processing of your personal data. You will be given an option or opportunity to withhold your consent to the processing of your personal data whenever SM Appliance Center communicates with you.

 

• Right to access your information. It is your right to obtain confirmation on whether or not data relating to you are being processed as well as other relevant information about the processing involved.

 

• Right to updating or rectification. You have the right to rectify or correct any inaccuracy or error in your personal data by submitting your request for rectification or correction

 

• Right to erasure or blocking. You have the right to the erasure or blocking of your personal data in accordance with the requirements of the DPA, subject to restrictions imposed by other regulations.

 

• Right to damages. You have the right to be indemnified if you incur damages due to inaccurate, incomplete, outdated, false, unlawfully obtained or unauthorized use of your personal data.

 

• Right to data portability. You have the right to obtain a copy of your data in an electronic or structured format if the same is processed by electronic means and in a structured and commonly used format by submitting a proper request.

 

• Right to file a complaint. If you have reason to believe that your personal information has been misused, maliciously disclosed, or improperly disposed of or that your data privacy rights have been violated, you have the right to file a complaint.

 

If you intend to exercise any of your abovementioned data privacy rights you may contact our Data Protection Officer (DPO) through the contact details provided in the succeeding section.

 

 

 

For inquiries regarding the processing of personal data, as well as any concerns or complaints regarding data privacy, or should you want to exercise your rights as a Data Subject, you may contact the DPO using the information below:

 

Star Appliance Center, Inc.

Bldg. A, SM Retail Headquarters

J.W. Diokno Boulevard corner Bayshore Ave.

MOA Complex, Pasay City 1300

Tel: (+632) 8831-8000 local 83380

Email: [email protected]

 

We encourage you to submit your inquiry and/or concerns in writing for proper documentation and tracking. Our response will be within 15 days upon receipt.

 

 

 

SM Appliance Center may change this Privacy Notice from time to time without prior notice. Revised versions of this Privacy Notice will be posted on this page, together with an updated effective date.

 

Last updated on November 19, 2025.